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Debunking Insurance Agent Myths
Insurance really is a friendly industry
Some myths are funny, like the allegedly fatal consequences of mixing Pop Rocks and soda. Others are inspiring, such as the belief that there’s a pot …
Category: Marketing, Business Insurance, Online/General
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9 Tips for Insurance Sales in the Digital Age
After many years, technology has finally caught up with the insurance industry and has created highly competitive environment. According to a research study performed by IBM in 2011, more than 80% of …
Category: Sales Tips
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Affect of Health Care Reform on Independent Agents
Like most legislation, the Affordable Care Act is highly complex - and no quick glance at the thousands of pages it contains can give you an in-depth idea of exactly how it will change the world of …
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Effective Cold Calling Strategies to Close More Sales
Whether you’re new to insurance sales or have been doing it for a long time, you’re sure to agree, one of the most challenging aspects of the job is making cold calls. It is so hard, in …
Category: Sales Tips
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6 Marketing Strategies with High ROI
Marketing to grow a business is one of the most challenging aspects of being an insurance agent, and it can be especially difficult for those new to the industry. When you have a limited budget, but …
Category: Marketing, Sales Tips, Technology
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Please Cross-Sell to Me!
In this day and age, your customers are busier than ever. Between work, family and their social lives, there is not a lot of spare time available to shop around for insurance. They want to do …
Category: Marketing, Sales Tips, Business Insurance
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Local Marketing that Pays Off
If you are new to the insurance business and trying to figure out how to build your clientele, you need to blend time-tested marketing strategies and today’s newest innovations.For years, …
Category: Marketing, Sales Tips, Business Insurance, Online/General
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Lucrative Insurance Types for Agents
When you decided on a career in the insurance industry, what was your primary motive? Sure, you enjoy talking with people and want to help them make an important decision that could one day affect …
Category: Business Insurance, Online/General
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7 Habits of Highly Effective Insurance Agents
Whether you're new to the job or a veteran sales person at an insurance agency, one thing's for sure: You never can have enough tools in the toolbox.Sales is a tough business. First and foremost, it …
Category: Sales Tips
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Independent Agents and Health Care Reform
The media frenzy that surrounded the U.S. Supreme Court’s monumental decision on the constitutionality of parts of the Patient Protection and Affordable Care Act (PPACA) has simmered down. But …
Category: Business Insurance, Health and Life Insurance, Industry News