How to Maximize Your Internet Leads
Purchasing Internet insurance leads can be a serious sales-booster - but only if you know what to do with them once you’ve bought them. To make your investment worthwhile, you need to spend adequate time and energy in pursuing the leads - and in the right way.
Above all, it’s important that when you’re considering buying Internet insurance leads, you do so from a company that provides qualified leads. If you skimp on that at the beginning, you might be wasting your money. The old saying that you get what you pay for applies - invest wisely and you could see better returns on your money.
Keep these tips in mind about online insurance leads:
- Don’t Wait. Getting in touch with a prospect as quickly as possible should be your priority. Sending an email is a quick, easy way to make that initial contact, but some agents might prefer to make phone calls - it’s really up to you and what style of business you prefer. However, keep in mind that some clients might view a phone call as a more significant intrusion, but an email is something that they can come back to on their own time. Remember that other agents might be pursuing the same client - if you haven’t paid for exclusive leads - so time is of the essence.
- Stay Organized. Using a Lead Management System (LMS), enter all the information of the leads you’re pursuing, and track all communications. This simplifies the process for you and helps you avoid repeating your efforts. An LMS acts as a second “brain” of sorts - helping you remember client details that can make a prospect feel more comfortable with you. If you're not using a simple tracking method or lead management system, you are doing yourself a disservice. There are many companies that offer free or low cost options to help you keep track of your sales pipeline. Some options you might consider are Velocify, AgencyIQ, SalesPulse, or click here to see what insurance lead management systems integrate with NetQuote.
- Keep a Fresh Inventory. As you work through your leads, keep in mind that if some don’t come through the way you’d hoped, you can always move on. Don’t be discouraged, but instead, look for more leads and new opportunities. Quality Internet lead providers often have the scale that enables them to create sites for lead-gathering purposes, something that’s out of the reach of most individual agents or small agencies. Use their products to your advantage.
- You Bought Them...Use Them. A common process that befalls even the best agents is to work the leads for a finite period of time then consider the lead stale. That is certain a reasonable practice but the great thing about online insurance leads, is that you have purchased the right to use insurance lead information for as long as the consumer's information is still valid. That gives you the opportunity to build a database of information for 3, 6, 9 months, or in certain cases, a year or more later. If you had a great conversation with the insurance lead, there is a good chance they will remember you anyway.
For agents who want to jump-start their current business, Internet leads offer a lot of new opportunities. If you know how to handle them, they might just be the gateway to increased income and a stronger customer base.
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