Marketing Tips for Insurance Agents
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As an insurance agent, you know how important it is to market your business. InsuranceAgents.com has
10 marketing tips that will increase your business and keep your clients happy! |
| 1. Make Friends with Other Insurance Agents - It is common for agents to share, swap, or sell customer contacts with each other. The more agents you befriend, the better chance you have of getting insurance referrals. |
| 2. Renewal Reminders - The fastest way to lose customers to your competition is to forget to remind them to renew with your agency. |
| 3. Use Calls to Action - Always make sure to use calls to action in your material. Phrases like "Call Now!" and "Reply Today!" actually work. |
| 4. Make Yourself Unique - Anything that makes you stand out from your competition should be included in your materials. |
| 5. Put Your Picture on Your Marketing Materials - Your picture adds a personal touch that text can never get across. When a customer has a $5 difference between 3 insurance carriers, they will choose the agent they feel most comfortable with. |
| 6. Send Personal Letters - The insurance customer must provide you with a lot of highly valuable information about their lives, from birthdays to a new born. Use this information to your benefit by sending them personalized congratulations letters/postcards. |
| 7. Keep Your Customers Happy - The market is so incredibly competitive and you can't afford to lose clients. Make sure you let them know how much you appreciate their business and any referrals they send you. Happy clients are the ky to your long term success. |
| 8. Include Yourself in Your Marketing Campaigns - When you receive your own marketing materials it can give you a very good idea of how effective they would be on a potential customer or existing client. This also will give you an idea of the timeliness of your marketing channel as well. |
| 9. Create a Marketing Budget - You need to layout how much you will allocate to marketing each month and stick to your budget. Just like a personal budget, the end result will be lower expenses and higher revenues as long as you are investing your money into solid targeted marketing. |
| 10. Create a Marketing Calendar - Plan out when you will be spending your marketing budget and mark down when you will be launching your different marketing campaigns. |
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| Question: How do your Live Transfer Phone Leads work? |
| Answer: When a potential customer is shopping for insurance on our website and requests an insurance quote, we first verify the lead for accuracy and then connect with the customer on the phone. The customer is then immediately connected to an insurance agent! |
| You'll no longer have to wait for a consumer to contact you or waste your time cold calling. You'll never risk calling a potential client when they are unable to talk or uninterested in discussing insurance. You'll only speak to interested consumers.
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| In their article "Penny-pinching Consumers Helping Insurance-leads Business Grow," Columbus Business First notes the success of InsuranceAgents.com in the midst of the recession. |
| Thanks to the mixture of insurance and online technology, as well as the determination of the employees who work for the company, InsuranceAgents.com is accelerating its expansion in its hometown of Columbus. The number of employees working for the company will rise to 45, up from 27 at the current moment. |
| More and more people are relying on InsuranceAgents.com to give them current information regarding insurance quotes in their area, as well as giving beneficial information on ways to save money that will help them afford a policy. And insurance agents who use the site are finding quality insurance leads that help their business thrive. |
| "I would say there is definitely an opportunity for us, especially right now as people are shopping for insurance more," said CEO Lev Barinskiy. "Agents are aggressive and want to buy more leads because they want to grow their business." |
