How to Gain Sales Through Social Media
How do you turn your brand name recognition and participation in social networks into sales and a larger book of business? Through referrals and recommendations.
How do you gain those?
Just like you do in person or on the phone: Offer great customer service, always be available to offer your assistance or to answer questions and ask your best customers to put in a good word for you with friends and relatives who may need insurance.
The difference is that things can spread so much faster on the Web. Not every recommendation may turn into a sale, but you'll be gaining lots of referrals if you do things right.
Using social media gives you the opportunity to make a personal connection with clients that telephone calls or even personal business meetings may not allow. And if customers feel like they know you personally, they may be more likely to refer their friends to you.