Tracking Progress Through Lead Management
It's fairly obvious that a lead management system can help keep your lead information organized and easily accessible, but it can also help you interact with people. Many lead management systems have features that allow you to track each lead's place in the sales process. That way, when you follow up, you can know exactly where it is you left off.
Also, your content management system can give you a good idea of where you're having the most success. That data could lead you toward improved profitability by helping you to know how to narrow your filters.
Agents getting their start with leads should start with broad filters and work their way down to those areas which show the highest conversion rates. A lead management system organizes and produces reports to show you how you can best use filters to grow your agency without any wasted effort.