Lead Management and Drip Marketing
Let's say you call a lead hoping to talk with him or her about buying an insurance policy. You may talk to the lead for a while or leave a voicemail, but the lead doesn't indicate that he or she is going to buy anything immediately. The lead hasn't given you a definite no, but it's clear it's going to take more than one contact effort to close the sale.
If you have a lead management system, it can help keep them updated by sending periodic, regular messages letting them know all the aspects and benefits of your agency, why it's the best for them and what you can offer. The messages may also include updates about new offers or other information that the client may not have been aware of.