Independent Agent Advantage #2: Loyalty

Customer satisfaction is the heart of a successful independent agent's strategy.

Customers will come to you looking for the best product and the best deal. With various agencies at your disposal, you are in a better position to deliver than most captive agents.

Clients will feel more comfortable giving you their business because they know you're not trying to just push any policy on them for the benefit of one company, but rather that you will genuinely have their best interests at heart. This will encourage them to recommend you to more friends and family members.

Captive Agent Advantage #1: You're a Known Quantity

Independent Agent Advantage #1: Freedom of Choice

Category: Marketing

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