3 Reasons Your Customers Want You to Use Social Networking

Your customers want you to join social networking sites. Why? Because, in a lot of cases, that's where they already are. It's a place they feel comfortable talking about things. And for these reasons:

The feeling they are being heard. Customers want to know that businesses are attentive to them and their personal needs. Social networks give them the opportunity to directly make their needs known.

Convenience. Rather than having to go to an office or pick up the phone and deal with an automated system, a customer can now go to the social media site which they most often use to have an exchange with service providers.

Mutual respect. Businesspeople succeed on the Web if they respect and treat their customers as human beings. Customers are becoming more and more used to that sort of treatment online.

Category: Marketing

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