Leads 101: The Basics of a Quality Online Insurance Lead
A lot of what you hear about online insurance leads assumes that you know all the details about what they can do for you and your business. If you’re not entirely up to speed on the concept and benefits of these powerful sales tools, it’s time to take an in-depth look since there are many misconceptions about internet leads.
How Online Insurance Leads are Generated
An online insurance lead provider like NetQuote or InsureMe spends millions of dollars every year on efforts to drive high-quality insurance-shopping consumers to their websites. By acquiring leads through our vast network of consumer focused online insurance shopping sites, trusted marketing partners, and evolving online advertising campaigns, detailed insurance lead application information is collected from consumers actively requesting insurance quotes online.
Other ways to generate high-quality consumers is by leveraging targeted SEO (Search Engine Optimization) and SEM (search Engine Marketing) campaigns, valuable consumer focused content, creative online advertising, an evolving social media presence, and strategic partnerships to stay in front of the consumers when they research their insurance needs. Once on the sites, consumers choose what they’re interested in learning more about – or getting quotes on – whether it’s auto, home, health, life, renters, business, mortgage protection or final expense leads.
On their own initiative, consumers fill out a quote request. That consumer choice, in and of itself, makes these online leads different. In this case, consumers are essentially telling agents what they want. Consumers who come to NetQuote or InsureMe have filled out a form, supplied lots of information and hit “submit.”
When the quote request comes in, NetQuote or InsureMe matches it to agents who’ve signed up to receive Internet leads.
From there, it’s up to you.
Verifying Lead Accuracy
One of the biggest challenges facing online lead providers is verifying the accuracy of the applicants information. Before any lead is delivered to an agent on the NetQuote or InsureMe network the lead must be verified to ensure accuracy. insuranceQuotes paved the way for a higher overall lead quality by launching a proprietary lead quality filtering system. Previous to this new technology companies would rely on filtering form field input errors to ensure that information didn't contain expletives, strange or funny names. Even then, only a handful of online insurance lead providers would utilize 3rd party partnerships and technologies to verify information.
Seizing the Opportunity
Sometimes, more than one agent who will be matched to a particular consumer (although never more than one from any insurance carrier), so moving quickly when a lead comes through is essential. The turnaround time between when a consumer hits “submit” and when it comes to you might only be a matter of seconds. The agents who can jump on leads quickly are the ones who have the best chance of making sales.
While you may not always be the one who makes the sale, that’s not the end of the story. Remember that this is a little like dating – there are a lot of fish in the sea. And keep in mind that just because someone else makes contact first doesn’t mean they’ll make the sale – it’s worth your time to give it a shot.
Like all aspects of the insurance business, turning online insurance leads into profit for your business is all about hustle and hard work. You can be sure that your competitors will be working for these leads too, so do everything you can to make an extra effort, turn on a dime and provide top-notch customer service. If you can stand apart by doing those things, you’ll end up winning more business than you ever thought possible.