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Insurance marketing: Staying in touch
Your initial contact with a customer--be it over the phone, by email or in person--is a very important part of the insurance sales process, but it's not the only step. Whether your customer buys a …
Category: Sales Tips
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Make Email Your Best Friend
Following up with your prospects is one of the most important parts of your marketing mix, and email is the simplest and easiest way to follow up with prospects, new clients, and old clients. It' …
Category: Marketing
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8 New Strategies for leaving a voicemail
So you go to call a lead and ….. you get a voicemail, what do you do from here? Are people not calling you back? Do you feel leads are “dead” or “wasted” because you …
Category: Marketing
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Organize Some Lunch Meet-ups
Bringing people in your community together can be a great networking tool. Who? Other agents within your company, if you’re a captive agent. If you’re an independent agents, other such …
Category: Marketing
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Questions to Ask When Looking for a Lead Management System
Not every lead management system is right for your specific agency or even the insurance industry. You should select the one you use based on your own needs. Here are some things you should ask when …
Category: Industry News
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5 Techniques to Help Close
As you build to the close, follow these guidelines and you can head off some of the road blocks to wrapping up that sale: -Assume the client will consent. You're offering what you know to be a …
Category: Sales Tips
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Referred insurance leads: Word-of-mouth is marketing gold
As mass media declines, people are becoming increasingly more likely to turn to their own personal networks--online, at home, at work or in their communities--than to television, the yellow pages or …
Category: Sales Tips
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“Appreciation” Step 1 for closing like a pro
Have you ever wondered what the best way to conduct a successful close is? We were lucky enough to interview an agent who ranked among the top 20 agents for a Fortune 100 insurance company …
Category: Sales Tips
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Expert Tips for Insurance Agents
Many insurance agents have different ideas of what an insurance lead is and if you don't realize the potential an insurance lead can have for your business, you will never fully benefit from them. …
Category: Marketing
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6 proven lead dialing and contact strategies
The basis for a successful internet lead campaign is your dialing strategy.
1. Contact the consumer immediately
Don't wait even 10 minutes to contact them; you need to call them as soon as the lead …
Category: Sales Tips
