• The Truth About Your Customer Experience

    According to a 2013 study by Capgemini, a global financial consulting firm, only 30 percent of insurance customers reported having a positive customer experience, which is one of the lowest rates across all industries. This means that at any point in time, roughly 70 percent of policyholders are susceptible to leaving due to poor customer experience. 

    For many agents, however, gauging customer satisfaction is difficult, due in part to the small number of touch points across the customer life cycle. In many cases, …

  • Five Ways Your Agency Might Need Legal Representation

    It seems like everywhere you look, there are law firms that are committed to representing individuals in insurance cases on behalf of the policy holders—whether it’s about fraud, negligence, or settlement amounts with policy claims. However, insurance agents and insurance companies both need to be on their toes when it comes to legal disputes coming at them from the client’s side.

    Take a look at five ways your agency might need legal representation, and certain legal assistance you already need to …

  • Familiar and Famous Insurance Agents

    Did you ever think you recognize an insurance agent, but cannot quite place their face? Did you notice they are wearing a Super Bowl ring, or look like someone you saw on a reality TV series?  Well, you may be doing business with someone famous and not even realize it.

    Tommy Maddox: From Football To Insurance And Back Again

    Ex-NFL quarterback Tommy Maddox, a first round draft pick in 1992, signed on with a team in the throes of a feud between its coach, Dan Reeves, and its starting quarterback, John Elway. …

  • How Automating Your Insurance Marketing Can Help Your Business

    In today's highly competitive insurance market, agents must continually generate new leads as well as retain existing clients to succeed. It's not enough to rely on word-of-mouth referrals and automatic renewals. Successful agencies use a comprehensive marketing strategy to attract and nurture potential buyers and cultivate long-term relationships after the sale. 

    Marketing activities, however, are labor intensive and time-consuming. Most agencies employ a lean workforce, making …

  • Advanced Insurance Agencies That Are Getting Marketing Right

    Long gone are the days of mailing hard copies of generic marketing materials to generate business. In some instances, even making cold calls aren’t as common anymore to the modern insurance agent. Advanced insurance agencies use specific techniques to ensure their name, brand and web presence are on top of consumers’ radars. They do so by utilizing email marketing and social media, sticking to the S.P.U.R. strategy, and offering helpful and resourceful marketing materials instead of just stating their …